Case Study

Tito's Vodka

Assignment

Tito’s Handmade Vodka has one of the most active on-premise sales teams in spirits, reps calling on bars and restaurants across the country, working to win menu placement one venue at a time. But every rep was starting from scratch on every visit. There was no easy way to know what drinks were trending, what competitors were pouring, or how to pitch a cocktail that actually fit the bar’s vibe. We were asked to build them an edge.

What We Did

We built Bert — an AI-powered sales tool that fuses real-time social signals and current cocktail trends with Tito’s institutional mixology knowledge to help reps walk into any venue with venue-specific cocktail recommendations and the talking points to sell them in.

A rep walks into a bar where they want to see Tito’s on the menu. They open Bert, describe the venue and their vision, and get AI-generated recommendations — drinks that fit the room’s vibe, use seasonal ingredients, and align with what’s trending now. Each recommendation comes with a full recipe, sales talking points, and seasonal hooks built in. Reps can save cocktails to collections, edit ingredients in real time, and download professional recipe cards. The platform tracks their history, so good ideas don’t get lost between visits.

Bert is live with Tito’s field team today, with new functionality rolling out weekly based on usage data and rep feedback.

How we did it

Most agencies build campaigns. We build campaigns too, but when the right answer is a tool, we build that instead. Bert combines three layers of intelligence: real-time social and trend data on what drinkers are gravitating toward, Tito’s proprietary knowledge of what works in vodka-based mixology, and venue-specific context the rep inputs at the moment of need. The output is a cocktail recommendation that’s not generic — it’s tuned to the bar in front of the rep. The platform is designed for daily field use, not occasional reference, which is why we ship updates weekly based on how reps actually use it. Marketing that sits in a deck doesn’t move bottles. Marketing reps reach for at the bar does.