Even the most iconic agencies aren’t guaranteed a future. With DDB, FCB, and Mullen closing, the industry is reminded how fast change outpaces legacy.

So we asked: If Bernbach saw today’s AI era of mergers, layoffs, panic, and possibility, what would he say?

We used AI to “bring him back,” not for nostalgia, but to honor what he stood for: evolving creativity, tools that elevate ideas, and leaders brave enough to reinvent how work gets made.

For marketers who believe “good enough isn’t,” this moment is a call to evolve without losing your why.

With deep respect for the house Bernbach built, this video is our way of saying: thank you for the standard you set.

Good enough isn’t.

Supergood is an AI-native creative agency built from the ground up to be different- twice as fast and twice as efficient as traditional agencies. Our proprietary platform helps us use better data to get to better insights which leads to better work- which means our clients get Holdco resources at boutique speeds. We are for people who, like us, are looking for change and are tired of settling for good enough. Because, frankly, good enough isn’t.

Capabilities

INSIGHTS + STRATEGY

Consumer Research
Positioning + Naming
Creative Strategy
Brand + Business Strategy
Data Strategy
Consumer Segmentation
Creative Testing

CREATIVE + CONTENT

Fully Integrated Campaigns
Art Direction + Design
Experiential
Digital + Social
Creative Oversight
Talent Partnerships

COMMUNICATIONS PLANNING

Go-to-Market Planning
Media + PR Planning
Channel + Media Planning
Partnership Strategy
Analytics

PRODUCTION + INNOVATION

Video + Digital + Social
Activation + Experiential
Product + Innovation
OOH + Print
AI Experiences

Case Studies

Supercharger

Our proprietary platform, Supercharger, helps us use better data to get better insights, which leads to better work, and means our clients get Holdco resources at boutique speeds.

Recognition

Here are some recent awards we’re proud of:

Ad Age National Small Agency of the Year
Ad Week Top 5: Breakthrough Agency of the Year
Ad Week AI Innovators of the Year
2023 Gold Effie for Healthcare Services
2023 Silver Effie for Artificial Intelligence

Get in touch

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