Episodes

AI isn’t coming to marketing, it’s already here. But if you’re a CMO trying to separate signal from noise, good luck. Every vendor promises transformation. Every conference has an AI track. And yet most marketing leaders are still figuring out what actually moves the needle.

That’s why we’re launching Super Unfiltered.

In this intro episode, Supergood’s leadership lays out the mission: have the honest conversations the industry needs but isn’t having. Not another hype cycle podcast. Not a victory lap tour. Real talk with CMOs who are in the trenches: testing, failing, learning, and building the practical application playbooks that’ll define what marketing becomes next.

We’re exploring what’s actually working, what’s expensive theater, and how the smartest leaders are navigating a moment where the rules are being rewritten in real time. Because the gap between AI’s promise and marketing’s reality? That’s where the interesting work happens.

If you’re a marketing leader tired of thought leadership that stops at thoughts, you’re in the right place.
We’re Supergood, an AI-native creative agency built for brands ready to move differently. Powered by our proprietary platform and enterprise grade data stack, we deliver work that’s 2x faster and 2x more effective than traditional agencies.
This is Super Unfiltered. Let’s get into it.

Most CMOs have run an AI pilot by now. Maybe it generated some social copy. Maybe it helped with research. But when it comes to turning generative and agentic AI into actual brand growth? That’s where the gap gets real.

Carole Irgang, CEO of Red Shoes Marketing, has spent her career helping brands find growth in the space between strategy and execution. In this episode, she and Supergood’s leadership dig into the hard question: How do you move AI from interesting experiment to measurable business impact?

You’ll hear how leading CMOs are thinking about the difference between generative AI (creating content) and agentic AI (making decisions), where the ROI actually shows up, and what it takes organizationally to make AI a growth driver rather than just a cost-saving tool. Carole breaks down the frameworks she’s seeing work—and the expensive mistakes teams are making when they confuse automation with strategy. This isn’t about using AI to do marketing faster. It’s about using AI to do marketing that actually matters.

Most leaders know they should be adopting AI. But knowing and doing are very different things, especially when your team is skeptical, overwhelmed, or waiting for someone else to go first.

Taryn Crouthers didn’t wait. As a leader at ATTN:, she co-hosted the Women in AI Summit and helped launch a cohort specifically for women in media and marketing who felt left out of the AI conversation. Not because she was a technical expert. Because she asked: “Why not me?”

In this episode, Taryn and Elana King, Supergood’s Head of Client Service, dig into what it actually takes to move a team from AI-curious to AI-capable. They talk about the 100+ time-sucking tasks ATTN: mapped to AI solutions, the real blockers that showed up (spoiler: it’s not always the tools), and how leadership has to change when you’re guiding people through something this uncertain.

This is a conversation about courage, not credentials. About building confidence through community, not just training decks. And about what it looks like to lead when there’s no playbook yet.

If you’re a marketing leader trying to bring your team along, not just push them forward, this one’s for you.