From last in share of voice to brand of choice.

Make TCHHN the health network of choice for people in Cincinnati.

To develop the campaign we used AI for everything from research and strategy to script development. By working this way, we were able to do more in less time for a broader number of service lines.

We developed a new positioning to inform the development of internal and external campaigns. The result was a brand campaign, “Everything it Takes” aimed at breaking down the barriers between people and the care they need; driving social engagement and access.

People feel that when it comes to their health care they are largely on their own. We overcame this by communicating how TCHHN helps people get the care they need.

To develop the campaign we used AI for everything from research and strategy to script development. By working this way, we were able to do more in less time for a broader number of services lines.