Make TCHHN the health network of choice for people in Cincinnati.
To develop the campaign we used AI for everything from research and strategy to script development. By working this way, we were able to do more in less time for a broader number of service lines.
We developed a new positioning to inform the development of internal and external campaigns. The result was a brand campaign, “Everything it Takes” aimed at breaking down the barriers between people and the care they need; driving social engagement and access.
People feel that when it comes to their health care they are largely on their own. We overcame this by communicating how TCHHN helps people get the care they need.
To develop the campaign we used AI for everything from research and strategy to script development. By working this way, we were able to do more in less time for a broader number of services lines.
We make national brands feel local
Zipcar didn't have a product problem, it had a relevance problem. We used Supercharger to identify the cultural moments where having a car changes everything in each city, then built "Zip If" campaign: hyper-local OOH, social, and digital crafted to the quirks of individual markets. Consumer +200% ad awareness. Tripled YOY results.
We help leaders see more clearly
Deloitte's CMO Program engages ~20 Fortune 50 marketing leaders, an audience that doesn't respond to generic thought leadership. We refreshed the brand and built editorial content that synthesizes their own thinking back at them with sharper framing than they'd produce internally.