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LinkedInFormer Cadillac CMO and Forbes 50 Most Influential CMO Melissa Grady Dias joins Super Unfiltered to share how she turned pools into insights, why human judgment beats artificial intelligence, and what marketers need to stop doing right now.
Most CMOs have run an AI pilot by now. Maybe it generated some social copy. Maybe it helped with research. But when it comes to turning generative and agentic AI into actual brand growth? That’s where the gap gets real.
AI isn’t coming to marketing, it’s already here. But if you’re a CMO trying to separate signal from noise, good luck. Every vendor promises transformation. Every conference has an AI track. And yet most marketing leaders are still figuring out what actually moves the needle.