Former Cadillac CMO and Forbes 50 Most Influential CMO Melissa Grady Dias joins Super Unfiltered to share how she turned pools into insights, why human judgment beats artificial intelligence, and what marketers need to stop doing right now.
AI isn’t coming to marketing, it’s already here. But if you’re a CMO trying to separate signal from noise, good luck. Every vendor promises transformation. Every conference has an AI track. And yet most marketing leaders are still figuring out what actually moves the needle.