Make TCHHN the health network of choice for people in Cincinnati.
To develop the campaign we used AI for everything from research and strategy to script development. By working this way, we were able to do more in less time for a broader number of service lines.
We developed a new positioning to inform the development of internal and external campaigns. The result was a brand campaign, “Everything it Takes” aimed at breaking down the barriers between people and the care they need; driving social engagement and access.
People feel that when it comes to their health care they are largely on their own. We overcame this by communicating how TCHHN helps people get the care they need.
To develop the campaign we used AI for everything from research and strategy to script development. By working this way, we were able to do more in less time for a broader number of services lines.
We help brands implement AI where decisions happen
We built their sales team an AI cocktail strategist. Tito’s on-premise reps pitch bars and restaurants nationwide, but had no way to know what was trending, what competitors were pouring, or what would fit the venue. So we built BERT: an AI tool that fuses real-time social signals and cocktail trends with Tito’s institutional mixology knowledge, then generates venue-specific drink recommendations with talking points built in. Live with the field team today.
We make national brands feel local
Zipcar didn't have a product problem, it had a relevance problem. We used Supercharger to identify the cultural moments where having a car changes everything in each city, then built "Zip If" campaign: hyper-local OOH, social, and digital crafted to the quirks of individual markets. Consumer +200% ad awareness. Tripled YOY results.